Peer Review

Baristasim is coffee shop management simulation game in which students set up and run their coffee shop business. The game has three levels: Level 1: Starting up Level 2: Building your brand Level 3: Going international In each level, students make strategic and operational decisions for their business, including choices on location, marketing, human resources, operations and more. The duration of the game is 5 years. Each year, students get news about the business environment, take their decisions and review their results. The aim is to build a business with happy employees and satisfied customers, which will lead to good financial results.

Simulation

In-class, Homework, Individual, Group, Self-paced

Internet access. Works better on laptop and tablet than on smartphones.

• Developing a successful company is enjoyable but requires a clear strategy and sound decision making.

• Different strategies can lead to success, if they are well executed.

• Employee satisfaction leads to customer satisfaction, which in turn impacts sales and profits.

• Changing environmental and competitive conditions have a major impact on a company's operations.

• Applying key business concepts and tools (e.g. PESTLE analysis, competitive analysis, product differentiation, vertical integration) improves company performance.

High School, College Lower Division, College Upper Division, Professional

Management and Marketing principles