Ted Talks presentation by speaker Bill Gross on lessons learned from startups and why some fail and others succeed. The Speaker begins with a powerful message of motivation but is quick to state that not all start-ups will succeed. This presentation can be used as part of a course on Entrepreneurship or as a stand-alone presentation for small start-up company owners. He has identified 5 essential elements that lead to start up success1. Idea (28%)2. Team (32%)3. Business Model (24%)4. Funding (14%)5. Timing (42%)
Type of Material:
Presentation
Recommended Uses:
The video can be played in class, used as a group activity or an in class activity, homework, class discussion
Technical Requirements:
Chrome 103 on Windows 10
Mac OS Ventura 13.5.1
Identify Major Learning Goals:
After watching this presentation, students/audience should be able to:
Recognize factors that impact startups.
Outline the five essential elements that lead to success.
Describe each of the elements and how these elements impact new businesses.
Understand it is critical that entrepreneurs look at their customer, and gauge if they are ready for the product or service that they are getting ready to sell.
Target Student Population:
Upper-level business management students
Upper-level entrepreneurship majors
Individuals considering starting a business.
Prerequisite Knowledge or Skills:
The participant must have basic knowledge of what a start-up is. Participants will need to know how to rewind, forward, pause, to stop at specific places if they wish to take notes.
Content Quality
Rating:
Strengths:
This is an informative video about the research conducted by Bill Gross about start-up organizations and what makes them successful.
The speaker presented a summary wrap-up, recommendations, and examples related to the element of “TIME” at the end.
Excellent graphs with ranks/percentages based on the speaker’s survey data.
Great graphics for the presentation slide.
Excellent explanations of why some companies ranked better than others.
Concerns:
There are no additional discussion questions, quizzes, or resources provided along with the video
Faculty would need to identify additional resources/create resources to augment, support, and align content with the curriculum.
While the presentation is based on survey data, an explanation based on literature (other research) is not used to provide a more solid justification of the survey findings.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Introduces important factors to consider when starting a new business, such as timing, teamwork, idea, business model, and funding, and explains what his survey findings were.
Identifies learning objectives
The content does reinforce concepts throughout the module
Builds on prior concepts
Demonstrates relationships between concepts
This content would be easy to integrate into the curriculum
This content would be very easy for students to learn in a relatively short amount of time
This content would lend well to assessment and would be measurable
This material would be effective to be used as a teaching tool
Concerns:
The presentation does not start with clear learning objectives; this would need to be something the user of the presentation would need to develop if used in a classroom.
It also does not identify prerequisite knowledge, so it may be difficult to understand for different audiences.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Great message
Good examples
Keeps the student very engaged throughout
Transcript is provided
Ease of use
Creative Commons:
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