The Stelen Grinds Teaching Case is based on a realistic, but fictional company. Information about the company's demographics and product lines are given. The impacts of changes in the industry and public perception on the sale and marketing of products are also discussed.
The Main Case intends to provide general information that supports individual course-specific cases. Course-specific Cases and Teaching Notes are available by contacting the author.
The purpose of this case document is to give students background information on the company being studied in this course. This background information includes a brief history of the company and industry information.
Target Student Population:
College General Ed, College Lower Division business, marketing, and economics courses.
Prerequisite Knowledge or Skills:
None
Content Quality
Rating:
Strengths:
An organized and concisely written description of the company was presented.
The information was current and relevant to today's society, especially the product offerings.
An extensive reference list was provided.
can be used in numerous ways
Concerns:
The learning material is not a self-contained lesson.
An instructor will need to provide an assignment.
A concept is not presented.
Does not include questions for analysis
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The purpose of the case study was identified.
The background information on the company was supplied.
The information can easily be integrated into curriculum assignments for a business class.
Learning objectives are identified
Concerns:
Concepts were not reinforced or built upon because the case study was mostly a data sheet.
It can not be used to measure student learning outcomes.
Does not include analysis questions
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Instructions were provided for using the case study.
The material was easy to access.
Very easy to read;
Descriptions are clear
Concerns:
The website was plain, black and white text.
It was not visually appealing, interactive, or engaging.
Other Issues and Comments:
Good case description that can be used in numerous ways, but will require the instructor to develop case analysis questions based on the material included.
Creative Commons:
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