Peer Review

Your Mission, Vision, and Values (with Examples)

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Reviewed:: Jul 25, 2024 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This video is approximately 11 minutes long and provides definitions and examples of the mission, vision, and value statements. The speaker (Alexander Lyon) effectively differentiates between mission and vision statements and explains how mission, vision, and value statements must be cohesive. Value statements are not industry-specific but more about how the organization wants to treat people and how they want to do business. A mission statement should be a job description for day-to-day functions in an organization, and the vision statement is about long-term goals and overarching goals. A PDF is available to download.

Type of Material:

Presentation

Recommended Uses:

In-Class discussions
Lecture with assigned homework to identify more company examples
Homework
Recommended use could be looking at mission, vision, and value statements for large corporations, developing these three statements, and understanding the inherent differences.

Technical Requirements:

Firefox 121.0

Internet

Web Browser

Adobe Reader

Identify Major Learning Goals:

Be able to develop a mission statement
Be able to understand vision
Be able to develop values statements for a company and provide examples

Target Student Population:

College general education
Business students
Management students

Prerequisite Knowledge or Skills:

No basic business knowledge is needed. The presentation explains what is primarily needed to understand the topic.

Content Quality

Rating:

Strengths:

Thorough definition of the word, "values" and the importance of values in the organization.
The emphasis on values in organizations by citing their values and how employees perceive each of them in the workplace.
The speaker provides clear differentiation between mission, vision, and values by giving examples of various existing organizations by using content from their websites.

Concerns:

It would be helpful if these were based in management concepts and management theory.
These are excellent examples, but they need to relate to management fundamentals, and we need to know why these are so important.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

The presentation stated the values of the organizations' websites.
This approach was an excellent strategy to teach organizations' mission, vision, values, and other important company information.
The speaker was very engaging

Concerns:

None.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

The video is easy to understand,
Easy to integrate into a lecture and a classroom exercise.
Ease of retrieving the presentation
Can upload in another system for viewing at another time.

Concerns:

None.

Other Issues and Comments:: If used as a classroom/professional development exercise, the reviewer suggests setting up teams and allowing them to find a company that represents their values, provides a clear mission statement and a clear vision statement. Let students explain the compatibility of all three areas and how the organizations do business and connect this with basic management and leadership principles.
Creative Commons: