Sink or SWIM is a case study based on dilemna that the Sloan Women in Management (SWIM) club faced when an impending winter storm forced them to make a decision about whether or not their conference should be canceled based on limited and changing information and no actual authority.
Type of Material:
Case Study
Recommended Uses:
The case study could be used as a homework assignment in which students could write a reflection about it using additional reference materials. The case study could also be posted in a discussion forum with additional guiding questions written by an instructor.
Technical Requirements:
Adobe PDF reader
Microsoft Edge, Google Chrome or another internet browser.
Identify Major Learning Goals:
After viewing the case study, learners will be able to:
apply decsion making skills under pressure and with limited information
discuss team dynamics when there is no single decision maker
present techniques for managing people without direct authority
define and maintain an organization's brand.
Target Student Population:
Graduate students enrolled in Leadership courses or Organizational Development and Behavior courses would be interested in the case study.
Prerequisite Knowledge or Skills:
Teaching notes and supplemental materials are limited to eductors who hold teaching positions at academic institutions.
Organizational development and behavior course.
Content Quality
Rating:
Strengths:
Well written
Clear exposition of facts and issues
Extensive use of quotations by participants, factual information, and sample texts/emails to provide a sense of authenticity
Case situations and problems would be very relatable and engaging to students
Concepts from multiple subject domains (management, marketing) are addressed individually and jointly
Concerns:
The case study is a valuable piece of information. Still, it would have to be placed into the context of a course with more conceptual information, supplemental questions, and assignments to support it.
While not really a weakness, this case primarily related to tactical and operational level management issues and decision-making with more limited application to strategic level issues. Also, this is a qualitative case with no material quantitative data for analysis.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The learning objectives are clearly stated.
The case study can become a part of different types of curriculum assignments with additional input from an instructor.
It is a top-quality resource - well-written and documented with clear facts and issues related to multiple concepts (OB, HRM, Operations, brand management, promotion) in at least a couple of disciplines (management, marketing) at the tactical and operational organizational levels versus the strategic.
Concerns:
It could have benefited from a greater connection to strategic organizational issues via positioning strategies given antecedent case material related to organizational goals and brand management. However, this could be emphasized in case discussion.
Also, the case is qualitative, with no material quantitative data provided for analysis.
Pre-requisite knowledge about risk management, events planning, decision-making matrices, and group dynamics is needed to place the case study into the context of a course. Reflection questions focus the learners' attention to achieve the learning objectives. Activities and instruction from an instructor will be needed to identify, reinforce, build upon concepts; and demonstrate the relationships between concepts.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
It is easy to access the document.
The case is very flexible in terms of usability.
It can be used for individual or team analysis either inside or outside the classroom.
Concerns:
This is a qualitative case with little to no quantitative material provided for analysis.
It would be helpful to have more definitive issues/questions identified to focus learners review and consideration.
This is a text based document.
Other Issues and Comments:
There were no material issues noted.
It would probably be useful for the facilitator to provide some suggested issues/questions to guide learners in focusing on specific concepts that are desired for course learning objectives.
Creative Commons:
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