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Peer Review

CRM as an Integral Business Strategy

Reviewed:

Jan 31, 2025 by Business
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Ratings

Overall Rating: 5.0 stars
Content Quality: 4.8 stars
Effectiveness: 5.0 stars
Ease of Use: 5.0 stars
Overview:

By the end of presentation, learners will be able to: Formulate the CRM Strategy. Explain the three value disciplines (strategies) according to Treacy and Wiersema. Describe how we relate the CRM strategy to the internal and external environments. Discuss the benefits of implementing a successful CRM strategy.

Type of Material:

Presentation

Recommended Uses:

in-class as a resource to support a lecture

Technical Requirements:

  • Used Chrome, Edge
  • PDF reader
Identify Major Learning Goals:

  • Formulate the CRM strategy
  • Explain the three value disciplines (strategies)
  • Describe how CRM is related to internal and external environments
  • Discuss the benefits of implementing a successful CRM strategy
Target Student Population:

  • Upper-level marketing class
  • Graduate level business class
Prerequisite Knowledge or Skills:

Students should have a basic understanding of Customer Relationship Management

Content Quality

Rating:
Strengths:

  • Information presented in the power point is clear and concise.
  • Instructor using this material may need to supplement the power point with additional information and be prepared to answer questions.
  • Very clear.
  • Resources provided at the end of the material.
  • Visuals are engaging.
Concerns:

  • Presenter notes would be a nice supplement to the power point.  This would allow the presenter to fully understand what is meant by each slide.

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:

  • Learning objectives are identified
  • Students engage in a CRM exercise during the lecture with examples
  • Students could complete the learning goals in one lecture periodThe power point is clear and concise and easy to read. 
  • The creator included additional resources that can be utilized for additional learning and understanding.
Concerns:

  • An in-class discussion would be the best use of this material. 
  • Instructors may find it difficult to determine other uses.

Ease of Use for Both Students and Faculty

Rating:
Strengths:

  • The site was in working order at the time of review. 
  • The power point is clear and concise and easy to read. 
  • The layout does not take away from the material being presented.
  • PDF is easy to download and downloaded completely
Concerns:

None

Other Issues and Comments:

  • The material is straightforward and useful for a classroom.
  • Concern is a lack of teaching notes for an instructor to use.
  • Appreciated the additional resources listed in the presentation. 
  • Reputable resources were used.
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