1. Home
  2. Peer Review: Price-Place Marketing Sim Game

Peer Review

Price-Place Marketing Sim Game

Reviewed:

Jan 14, 2025 by Business
Bookmark

Ratings

Overall Rating: 5.0 stars
Content Quality: 5.0 stars
Effectiveness: 5.0 stars
Ease of Use: 5.0 stars
Overview:

This is a free marketing simulation game for flipped classrooms. It is Excel-based and easy to learn and fun to play. It is ideal for teaching marketing concepts and can be easily downloaded. Students make decisions in their teams, which are fed into the sim game template by the instructor, and the results are automatically populated and available immediately. In this marketing sim game, up to 10 students teams compete against each other to maximize their profits over eight rounds.

Type of Material:

Simulation

Recommended Uses:

  • In-Class, team

 

Technical Requirements:

  • Excel for simulation,
  • PDF reader for instructions
Identify Major Learning Goals:

  • Forecast inventory needed
  • Understand price elasticity of demand related to gained and lost market share. 
Target Student Population:

  • Upper-level marketing classes
  • Upper-level graduate classes
Prerequisite Knowledge or Skills:

basic marketing and economics understanding

Content Quality

Rating:
Strengths:

  • This is a simple Excel file that helps teach market share and supply and demand principles in a fun simulation.
  • The Excel file has valid links and would work in a classroom environment. 
  • Concepts, models and results are valid.
Concerns:

None

 

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:

  • Learning goals are easy to identify related to price elasticity and market demand.
  • Students will simulate the real market and gain a practical understanding of theoretical concepts.
  • Simulation could be completed in a class period.
  • The inclusion of visual aids.

 

Concerns:

None

 

Ease of Use for Both Students and Faculty

Rating:
Strengths:

  • Instructions, download site, and Excel file are very simple and easy to use.
  • The item increases the potential for student learning.

 

Concerns:

None

 

Other Issues and Comments:

This is a very helpful simulation for a marketing class. 

Creative Commons:
creative-commonscreative-commons by