This textbook is an introduction to the principles of entrepreneurship and includes four units of study. It is available as a PDF, an online book or an e-book; it includes embedded quizzes, YouTube videos embedded in the units, opportunities for reflection, andresource links in the activities. Journaling is suggested as part of the learning process to enhance reflection; references are provided in each unit.
Type of Material:
Open (Access) Textbook
Recommended Uses:
This can be used in class, as homework, for individual and team assignments, and as part of a lecture. The embedded YouTube videos in each unit are short and to the point and could enhance lectures.
Technical Requirements:
Browsers:Chrome 80–87, Firefox 72–84, Microsoft Edge, Opera 66–73, Safari 13-14, Vivaldi 2.10-3.5
Identify Major Learning Goals:
Learn about entrepreneurship
Understand what makes entrepreneurs successful
develop entrepreneurial skills
Understand individual potential.
Target Student Population:
Lower level undergraduate in business focused on entrepreneurship
Upper level undergraduate,
Professional development
Supplement for graduate work
Prerequisite Knowledge or Skills:
This is an introductory text so no prerequisite knowledge is required but general business knowledge would be helpful.
Content Quality
Rating:
Strengths:
E-book concepts, models and results are valid.
The e-book content is comprehensive and appropriate.
The content approach/format is appropriate for introductory level.
YouTube videos and transcripts are provided for each unit of study and are embedded throughouand links are provided in each unit.
Concerns:
Contemporary entrepreneurship diversification at start-up level should be prioritized
Culture and entrepreneurship practices must be considered
This is an introductory text that lacks a glossary and an index.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Learning objectives are provided for every unit
The task summary includes lessons and activities
Short quizzes are embedded throughout the units
Reflection opportunities are provided after reading, watching and listening
The e-book increases the potential for student learning.
The e-book promotes conceptual understanding.
Concerns:
Is limited or restricted by the need for continuous updating of core elements in tandem with ICT effect and infleunce on entrepreneurship.
Again, a glossary and an index would be helpful.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Clear and accurate instructions for use.
The e-book has a clear and consistent layout and is easy to navigate.
This textbook includes videos, transcripts, objectives, quizzes, summaries, and opportunities for reflection throughout
It provides a well-rounded approach to teaching entrepreneurship.
Concerns:
The e-book dowload might not be accessible on certain incompatible platforms or browsers.
Creative Commons:
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.
