Peer Review

Digital Marketing 101 - A Complete Beginner's Guide to Marketing

Material Detail page

Reviewed:: Jul 10, 2025 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Digital Marketing 101 - In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing. Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly. Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.

Type of Material:

Presentation

Recommended Uses:

For lecture
In class
Homework
Discussion forum

Technical Requirements:

Chrome, Edge used

Identify Major Learning Goals:

Understand what digital marketing can do for your customers
Utilize digital marketing channels
Discuss the differences between traditional and digital marketing
Apply fundamental marketing concepts to the digital workspace.
Learn how to engage with audiences using digital marketing techniques.
Connect theory with practice when converting viewers to customers.

Target Student Population:

College Lower Division marketing classes

College Upper Division marketing classes

Prerequisite Knowledge or Skills:

Principles or fundamentals of marketing. Terminology in the video would not make sense without the basics.

Content Quality

Rating:

Strengths:

Material is delivered in a quick and robust fashion. The delivery will keep students engaged and interested in the material.
The material is relevant to the current marketing arena
Students will be able to gain insight into information on digital marketing.
A lot can be learned in a short amount of time (i.e., 10 minutes).
Marketing concepts are included and explained in relevant terms to the topic of the video.
Material will likely appeal to a traditional student population.

Concerns:

The presenter does not share specific resources or research to back up the information.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

This presentation would be easy to incorporate into the curriculum and use as a support tool for this topic.
It could also be used to generate discussion questions for proposed assignments.
The presentation is just under ten minutes and will make efficient use of time.
Information is accurate.
It could be integrated in a digital marketing course or course specific to career planning since it is a how to video.

Concerns:

The learning objectives were created by the reviewer and not provided by the presenter.
The presenter did not provide any prerequisites for the presentation.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Material is on YouTube, so Users will likely be familiar with the platform.
Transcripts and time stamps are available, increasing accessibility for all users.
Material is visually appealing, and visuals along with a focus on the presenter are provided, switching visual focus often to keep the viewer engaged.
The background of the presentation was visually appealing and should keep students engaged.
It was easy to open the presentation.

Concerns:

This reviewer was not able to ascertain if the site met accessibility requirements.

Other Issues and Comments:

The overall material is very useful for students to gain a better understanding of digital marketing.
Just a note - the video feels like a veiled ad for Hubspot. Not an issue, just a comment.

Creative Commons: