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Peer Review

The Complete History of Branding in 20 Minutes

Reviewed:

Jul 10, 2025 by Business
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Ratings

Overall Rating: 5.0 stars
Content Quality: 5.0 stars
Effectiveness: 4.8 stars
Ease of Use: 5.0 stars
Overview:

Follow along as Debbie Millman discussed the history of branding—from the Big Bang to the present. For 20 years, Debbie was the President of Sterling Brands, one of the world’s leading branding consultancies. She arrived there in 1995 when the company was two years old and had 15 employees in one office. Under her leadership, Sterling grew to 150 employees in five offices and she was instrumental in the firm’s acquisition by Omnicom in 2008. Omnicom is one of the world’s largest holding companies. While their she worked on the logo and brand identity for Burger King, Hershey’s, Haagen Dazs, Tropicana, Star Wars, and the No More movement.

Type of Material:

Presentation

Recommended Uses:

  • In class
  • For lecture
  • Homework
  • Discussion forum
Technical Requirements:

Chrome, Edge used

Identify Major Learning Goals:

  • Understand the history of brands beginning with the Big Bang up to the present day. 
  • Discuss the evolution of brands throughout history
  • Understand how branding has changed throughout the years
  • Understand reference groups and belongingness associated with brands. 
Target Student Population:

  • College Lower Division marketing classes,
  • College Upper Division marketing classes
Prerequisite Knowledge or Skills:

Students should have a basic understanding of branding.  This will help the student follow the speaker.

Content Quality

Rating:
Strengths:

  • The presenter shows and explains the history of branding. 
  • The presenter provides examples along the way.  
  • The importance of the brands and how the brands have changed and impacted our culture are also discussed.
  • Concepts are accurate
  • Material has a transcript available. 
Concerns:

None at this time.

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:

  • This presentation would be easy to incorporate into the curriculum. 
  • It would be a great supportive tool to help students better understand how branding has evolved through the years and the impact it has on the culture.
  • Visual aids are provided as the speaker discusses the material
  • The recording is high quality and has been edited for clarity
  • Learning objectives are easy to identify if snippets of material are used in a classroom setting based on provided time stamps.
  • A lot could be learned in a short amount of time. 
Concerns:

  • The presenter did not provide any objectives for the presentation. 
  • The learning objectives were provided by the reviewers.

Ease of Use for Both Students and Faculty

Rating:
Strengths:

  • The presenter is a very good speaker
  • The speaker used minimal slides in her presentation. 
  • She was engaging and received several laughs from her audience.  
  • The slides that were used were visually appealing and were not wordy.
  • It is a YouTube site, and many users would be familiar with the layout and how to navigate the material.
Concerns:

None 

Other Issues and Comments:

I would definitely use this presentation in my marketing class as a support tool for the topic.

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