Chris Kelly, senior reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns — from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes — highlighting how companies craft relevance through identity, humor, and deep consumer understanding. This is a 32-minute podcast
Type of Material:
Presentation (Podcast)
Recommended Uses:
Lecture or discussion in marketing, branding, or business strategy courses.
Homework on campaign strategies.
Group exercises evaluating brand messaging, audience targeting, and marketing effectiveness.
Technical Requirements:
Reviewers used Google Chrome and Firefox
Identify Major Learning Goals:
Understand the reasons behind certain large-scale marketing campaigns
Discuss why marketing campaigns choose certain celebraties
Learn how brands craft campaigns that resonate with target audiences.
Explore strategic approaches in diverse industries and campaign type
Students will recognize practical applications of marketing principles in real-world contexts.
Target Student Population:
College Upper Division, Graduate School
Business, marketing, or communications programs.
Prerequisite Knowledge or Skills:
Basic understanding of marketing, branding, and consumer behavior concepts.
Content Quality
Rating:
Strengths:
Provides current, real-world examples of high-profile marketing campaigns.
Clear and engaging discussion combining journalistic insight with academic commentary.
Flexible for use in lectures, independent study, or case discussions.
Relevant to the topic and contained the "whys" behind some of the decisions.
Concerns:
They interviewed an expert who discussed their thoughts on the marketing campaigns. It would have been interesting to also hear from someone who had a different opinion.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Promotes conceptual understanding of brand relevance, marketing strategy, and consumer engagement.
Easily integrated into lectures, discussions, or assignments.
Encourages critical thinking about strategy and audience targeting.
Discussion questions could easily be generated.
Concerns:
There were no learning objectives or learner outcomes provided.
It would be nice if the podcast were to provide a one-page sheet with information about the speakers, topic and suggestions for discussion questions.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Accessible via standard web browsers.
Engaging, professional discussion with clear audio quality.
Easy to follow, even for learners new to marketing strategy.
Concerns:
None
Creative Commons:
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