The site provides tutorials on the following thirteen topics related to researching companies online: locating company information, locating telephone numbers and addresses, locating company home pages, researching company information, monitoring company news and periodicals, reviewing public opinion, learning about an industry, using business and financial meta-sites, locating professional associations, finding conferences and seminars, finding sales and product information, researching not-for-profit organizations and identifying international business resources.
Type of Material:
Combination tutorial and collection/reference material
The site could be used for in class demonstrations, individual homework, or team projects.
Identify Major Learning Goals:
To teach individuals how to the use the Internet to research companies.
Target Student Population:
This site could be used at all levels (high school, undergraduate and graduate). It is particularly suitable for career development, management, and finance (investments), not-for-profit, and international business courses or any other class that might require students to research a particular company or industry.
Prerequisite Knowledge or Skills:
How to use a browser.
The site consists of links categorized by topic (see General Description above) to relevant online sites for researching companies online. For each topic or link, a first-rate tutorial is included that informs individuals about using the particular site. The site links chosen to be included are excellent resources for researching companies. For example under the topic "Locate Company Information" links to the Yahoo and CNET Ticker Symbol Lookup are provided.
The variety of types of information is the most outstanding part of the site.
Potential Effectiveness as a Teaching Tool
Researching companies online can easily be used with a variety of business courses as a collection/reference for competing any assignment, case or project that requires students to gather information and learn about particular businesses or industries. Learning objectives are implicit by the heading used to identify the 13 topics presented. The site is particularly useful for anyone who will be entering the job market.
All business students and college career centers should bookmark this site so that they will have it handy for researching companies prior to applying for internship or having an on-campus interview. The module is outstanding all around.
Ease of Use for Both Students and Faculty
The design of Researching Companies Online is exceptional. Instructions are clear and easy to follow. The site layout is visually appealing. Links to the relevant sites can be opened using a frames or non-frames approach. Users can switch back and forth between approaches anytime. Navigation instructions are thorough.
Everything that was tested worked as expected. Congratulations to the author for creating such a terrific resource with well-done tutorials explaining how to use each site.
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