This module on Promotion, part of an introductory course in Marketing focuses on promotion, integrated marketing communications, and the marketing mix as a whole. The material is based on explanation of promotion models and exercises connected to the models. Beyond the links and professor's personal information, it is an introductory, comprehensive student learning tool that integrates definitions, examples, cases, and quizzes.
Type of Material:
It personalizes the faculty member and encompasses all the resources needed for an entire Principle of Marketing class, although the Promotion Unit for Introductory Marketing, only focuses on promotion.
Recommended Uses:
This material serves as a supplement to an Introductory Marketing textbook.
Technical Requirements:
None, although students may need the accompanying disc from the course textbook for deeper understanding of concepts.
Identify Major Learning Goals:
The primary learning goal is to introduce students to the purposes of promotion. It is a basic material but due to the extensive amount of exercises provided, it allows students to delve nto the topic quite deeply. At the end of the course students should be able to better understand promotion and various possibilites that a company can choose among in order to sucessfully communicate with a target market(s).
Target Student Population:
This module is recomended for undergraduate business students who have not yet been introduced to promotion and/or integrated marketing communications.
Prerequisite Knowledge or Skills:
None.
Content Quality
Rating:
Strengths:
The content is comprehensive, easy to use, and covers the main issues within promotion. The author provides many valuable exercises and discussions. (Although without registration some of these links could not be opened.)
Concerns:
Since the website was designed for use with a specific Introductory Marketing textbook in an online course, those wanting to use it as a method of independent study on their own might find that explanations need more detail for students with no previous marketing knowledge so that they can grasp the material. [For this purpose it] might be a good idea to add some more links that would lead to more detailed information about promotional concepts.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Strengths of this module include the clear structure of material and the quantity of information provided. It is capable of combining lecture notes, syllabus, tests, and cases.
Concerns:
A lot of self motivation is needed from the participants in order to fully utilize this material.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
The instructions are clear and the module is very easy to use.
Concerns:
There are many programs/files to be downloaded at a preparation phase which might be an entry barrier for some students. Additionally, the module makes reference to a required CD from the course textbook.
Other Issues and Comments:
It is a very well prepared online course module with a lot of rich informaiton about promotion.
Creative Commons:
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