Overall, Business Models is an excellent resource that is as timely and up-to-date as possible. As a result, the site can be used effectively in lieu of a textbook chapter with associated readings. Given the rapid rate of technological change affecting E-commerce, it is a particularly valuable teaching resource.
Type of Material:
Identify Major Learning Goals:
The learning goals are: 1. To define a business model; 2. To determine the nine major kinds of business models and how they work; 3. To examine the numerous variations in each of the nine models observed on the web; and 4. To look at some examples of models used in practice.
Target Student Population:
College business student
Prerequisite Knowledge or Skills:
1. Understanding of the concept of business models. 2. Browsing of web pages.
Seven and a half pages of printed text have been included on the Business Models main page to summarize concepts along with three margin lists that include links to readings, web sites, news stories, and radio stories relevant to the subject.
Potential Effectiveness as a Teaching Tool
The web page is well laid-out, and module navigation is excellent. No problems with any of the links exist.
The site was not designed to be interactive and is primarily a resource of reading materials.
Ease of Use for Both Students and Faculty
It has a good lead-in discussion on the models listed and what a Business model is. A number of different E-commerce business models are identified (so, relatively useful from a number of different course content areas) and then usefully categorized and easily accessible. The margin ?click-on? lists of related Web sites, articles and news releases ? which are updated regularly ? are particularly effective. The module is efficient in the sense that it brings together at one location access to relevant and timely information on E-commerce business models.
Designed initially for graduate students, Business Models on the Web can be adapted for use by undergraduate students. . To take full advantage of the site, instructors should be prepared to specify suitable learning objectives and incorporate a student assessment activity.
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