A guide to globalizing your e-business by IBM. While the site is created for selling IBM's solutions, there are numerous useful articles and guides as well. A page introduces tidbits of facts and figures about globalization. An introductory guide to locales list deals with how numeric data is handled (formatting, use of separators, groupings, etc.) in different cultures, including a country-by-country guide. There is even an introductory managerial article on what culture and diversity means and why they're important.
Type of Material:
Web page-corporate institutional variety.
This information should be used in Principles of Marketing, E-Commerce and International Marketing
Identify Major Learning Goals:
Provide a non-peer reviewed web site for technical research information. To teach students about E-Commerce by using IBM as an example.
Target Student Population:
Upperclass undergraduate and first year MBA learners.
Prerequisite Knowledge or Skills:
Knowedge of business fundementals such as an Introductory course in business.
Evaluation and Observation
Well presented and framed as would be expected from an industry leader and Fortune 500 organization. The diagrams, urls and examples from various sources.
Overly technical and specific to IT jargon and applications more than e-commerce in general.
Potential Effectiveness as a Teaching Tool
Excellent diagrams and examples
Far too engineering oriented towards IT rather than global e-commerce.
Ease of Use for Both Students and Faculty
Very friendly and convenient to navigate layout and contextual format.
The amount of material may be discouraging
Other Issues and Comments:
As a general rule, I would not recommend vendor-supplier web sites since they are by definition self-promoting more than educational. While IBM provides an educational source of kinds, the informational content is not specific to any core learning values.