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Peer Review

IBM - Globalizing Your E-Business



Overall Numeric Rating:

3.75 stars
Content Quality: 3.25 stars
Effectiveness: 3.5 stars
Ease of Use: 4.25 starsstar
Reviewed: Mar 16, 2007 by Business Editorial Board
Overview: A guide to globalizing your e-business by IBM. While the site is created for selling IBM's solutions, there are numerous useful articles and guides as well. A page introduces tidbits of facts and figures about globalization. An introductory guide to locales list deals with how numeric data is handled (formatting, use of separators, groupings, etc.) in different cultures, including a country-by-country guide. There is even an introductory managerial article on what culture and diversity means and why they're important.
Type of Material: Web page-corporate institutional variety.
Recommended Uses: This information should be used in Principles of Marketing, E-Commerce and International Marketing
Technical Requirements: None
Identify Major Learning Goals: Provide a non-peer reviewed web site for technical research information. To teach students about E-Commerce by using IBM as an example.
Target Student Population: Upperclass undergraduate and first year MBA learners.
Prerequisite Knowledge or Skills: Knowedge of business fundementals such as an Introductory course in business.

Evaluation and Observation

Content Quality

Rating: 3.25 stars
Strengths: Well presented and framed as would be expected from an industry leader and Fortune 500 organization. The diagrams, urls and examples from various sources.
Concerns: Overly technical and specific to IT jargon and applications more than e-commerce in general.

Potential Effectiveness as a Teaching Tool

Rating: 3.5 stars
Strengths: Excellent diagrams and examples
Concerns: Far too engineering oriented towards IT rather than global e-commerce.

Ease of Use for Both Students and Faculty

Rating: 4.25 stars
Strengths: Very friendly and convenient to navigate layout and contextual format.
Concerns: The amount of material may be discouraging

Other Issues and Comments: As a general rule, I would not recommend vendor-supplier web sites since they are by definition self-promoting more than educational. While IBM provides an educational source of kinds, the informational content is not specific to any core learning values.