Business executives discuss several American businesses that have been proposed, initiated, or established in Brazil, and comment on the practicality of the endeavors as they relate to the culture of the South American country. For each of the ten businesses considered, six executives (three English speakers and three Portuguese) talk about the appropriateness of the enterprise in the country and about the ways in which its handling differs from that with the American counterpart. They also discuss reasons for potential success or failure, and possible alterations for better adaptation to the Brazilian culture. Both a print text and an audio language option are utilized for the narration.
Type of Material:
Collection
Recommended Uses:
Self study or in conjunction with class
Technical Requirements:
Quick Time
Identify Major Learning Goals:
To assist with language comprehension (English and Portuguese) and to gain an understanding of Brazilian culture and business environments.
Target Student Population:
College and Graduate School; more specifically applicable to International Business and Advanced Business Portuguese courses.
Prerequisite Knowledge or Skills:
English/Portuguese
Content Quality
Rating:
Strengths:
- Commentary addresses pertinent business and environmental concerns and demonstrates the
need for objectivity and cultural understanding in business relationships.
- Both the English and Portuguese language are represented equally in the module.
Concerns:
None
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Discussions are pertinent and can be useful as a springboard for both in-class discussion and
composition.
- The business enterprises reviewed as topics of discussion will be interesting to both business
students and those in general Portuguese language classes.
- Important cultural implications for business encounters and endeavors are stressed throughout
the study.
Concerns:
None
Ease of Use for Both Students and Faculty
Rating:
Strengths:
-The format is simple and easy to navigate.
-The use of audio and video enhances the language element of the module.
Concerns:
None
Other Issues and Comments:
None
Creative Commons:
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