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Peer Review

The Business Ethics Blog

by Chris MacDonald


Overall Numeric Rating:

4.5 stars
Content Quality: 4 stars
Effectiveness: 4.5 stars
Ease of Use: 4.75 stars
Reviewed: Jun 04, 2010 by Business Editorial Board
Overview: This is a website created to encourage others to start related blogs discussing ethics. I was surprised with the overall content and participation of others on this website. The content and links on the site are informative and interesting. This Blog contains Comment entries by the owner and author: Chris MacDonald, Ph.D., professor of Business at Saint Mary’s University in Halifax, Canada.
Type of Material: Reference Material – This is a collection of Blog entries by the author, and the readers. Additionally it contains a link to the author’s Web site on Business Ethics, which leads to several other resources in this topic. It contains a link specifically designed for students. The link offers students an overview of how to use material from the blog in the context of research assignments, and how to properly cite any entries they may reference.
Recommended Uses: The faculty could direct students to this source to assist in comprehending the issues of ethics as they apply to corporate business with the most current examples and discussions as found in today’s headlines. Therefore this could be considered a good research source to assist students with investigational study projects or team projects. Additionally, the blog leads to further resources students can scrutinize, as these directly link to the Business Ethics Web site, owned by the Blog author. The Business ethics Web site highlights associations and organizations, research sources, and other articles.
Technical Requirements: Browsers IE and Mozilla browsers tested fine to access this Web site. No other plug-ins applications appear necessary.
Identify Major Learning Goals: Students would likely find information as it pertains to Business Ethics on the most current of situations. The learner would thus have a much broader and current access to literature than they may through textbooks and other materials. The author/blogger also, in some instances, references research articles and provides links to them. As an example this site contained recent blog articles and discussion on the critical current situation regarding the BP Oil situation in the Gulf of Mexico. Students can consult the link “for students” should they need directions about citing any of the material.
Target Student Population: The resources provided at this blog would target any Business majors, and especially those specializing in Ethics. Various course-level students from Community College to Graduate levels could find the Blog, and the additional resources it links to, of value.
Prerequisite Knowledge or Skills: Aside from being able to navigate the online materials, no other pre-requisite knowledge or skills would be required.

Evaluation and Observation

Content Quality

Rating: 4 stars
Strengths: The purposes of this blog are clearly outlined by the author in the FAQ section and based on the definition; this content is very clear and meets expectations. The link for students was an outstanding feature as was the link to the Business Ethics Web site.
Concerns: No added reference links embedded into the site.

Potential Effectiveness as a Teaching Tool

Rating: 4.5 stars
Strengths: The blog does not serve all of the purposes as listed for this category. but does easily succeed in the three sections indicated. The other sections are marked non-applicable, because they would require effort on the part of the instructor to adjust, align and enfold the material in lesson plans and directives.
Concerns: No Concerns

Ease of Use for Both Students and Faculty

Rating: 4.75 stars
Strengths: The layout of this Web site is visually appealing, and engaging. It certainly contains clear instructions. It displays clearly marked sections that allow any user to follow the available links. It is highly interactive in the sense that it invites reader commentary for further discussion.
Concerns: Would be better to have more buttons and resources