Peer Review

Internet Marketing Companion

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Content Quality:

Effectiveness:

Ease of Use:

Overview:: This website is designed to accompany a book on e-commerce and internet marketing.
Type of Material:: Drill and practice
Recommended Uses:: In class, homework, online ehancements
Technical Requirements:: HTML, Java, Real Player
Identify Major Learning Goals:: 1. Develop an understanding on Internet Marketing and E-commerce concepts 2. Familiarize the student with the vast Internet resources and their business applictions 3. Provide and opportunity for the students to master the textbook contents in preeration for examinations through self-testing
Target Student Population:: Undergraduate
Prerequisite Knowledge or Skills:: Principles of Marketing

Rating:
Strengths:: Easy to navigate, it is clear and concise. Beneficial to the students studyinv for exams and facilitates real-life applications and research assignments.
Concerns:: 1. The site does not address or provide guidance to the insructor-user on how to integrate the materials effectively into course design and delivery. 2. Several of the key links, icons, do not work. URL's are not provided to facilitate copying for access to the sites.

Rating:
Strengths:: Reinforces concepts and could be easily used in other marketing classes.
Concerns:: 1. Does not identify learning objectives, prerequisite knowledge demonestrate relationships between concepts. 2. Does not address instructors, nor guide their efort to use the materials.

Other Issues and Comments:: The Internet Marketing Companion is just what it says, "A Companion". Those who design online courses will agree that this is a helpful tool in enhancing any marketing course
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