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Peer Review

Chapter 4: Financial Reporting & Analysis

by Susan Crosson


Overall Numeric Rating:

4.5 stars
Content Quality: 4.75 stars
Effectiveness: 4.75 stars
Ease of Use: 4.25 starsstar
Reviewed: Dec 12, 2008 by Business Editorial Board
Overview: This module consists of six videos covering the basics of financial reporting and analysis. The videos provide definitions of financial statement elements and exercises illustrating the underlying concepts. Topics covered in the six videos include (1) an overview of a classified balance sheet and the income statement; (2) a discussion of the classifications of various accounts in a classified balance sheet; (3) a review of the main sections of a multi step income statement; (4) the types and use of liquidity ratios; (5) a discussion of profitability and solvency ratios; and (6) a discussion of basic accounting conventions. The videos range from 3:43 to 6:23 minutes in length.
Type of Material: Lecture/presentation
Recommended Uses: The videos are most suitable for individual review outside of class. Students could view the videos before reading the chapter to obtain a broad perspective of the chapter, as a review of course material before attending a lecture, or to review concepts before working on homework assignments or in preparing for exams.
Technical Requirements: Adobe Flash Player (version
  • While the video files are housed on YouTube, the user is not required to have a YouTube account to review the videos.
  • Identify Major Learning Goals: As result of using these materials students will be able to: 1) classify asset, liability and stockholdersÂ’ equity accounts as required for a classified balance sheet; 2) classify income statement accounts as found on a multi-step income statement; 3) compute liquidity, profitability, and solvency ratios; and 4) understand accounting conventions.
    Target Student Population: The videos target high school or undergraduate students enrolled in an introductory financial accounting course.
    Prerequisite Knowledge or Skills: Content typical of the first couple of chapters in an introductory financial accounting course.

    Evaluation and Observation

    Content Quality

    Rating: 4.75 stars
    Strengths: Each video presents accurate content in a clear and concise manner. Each video is self-contained and includes an adequate amount of material. The beginning of each video includes a nice transition from the preceding video. The presenter provides simple, easy to follow, examples throughout the videos.
    Concerns: The videos tend to end abruptly rather than including a brief summary of concepts learned.

    Potential Effectiveness as a Teaching Tool

    Rating: 4.75 stars
    Strengths: The first video provides an overview of the learning objectives for the video segments that collectively comprise Chapter 4. Basic underlying concepts on which the lecture is based are briefly summarized prior to each lecture. Concepts are reinforced progressively and build on prior concepts. Each video is very efficient in that students can learn much in a short time.
    Concerns: Because the videos serve to summarize material presented in a textbook, the videos presume preparation by the student: they have either read the material or attended lectures covering the material.

    Ease of Use for Both Students and Faculty

    Rating: 4.25 stars
    Strengths: Each video is easy to use. They can be enlarged full screen, paused, rewound, or replayed from any point. The author/lecturer displays a pleasant conversational style that uses effective voice inflection and enthusiasm. The sharp contrast between the black background and white flip chart serves to focus the user's attention. When a user does not have the correct video player, they are prompted to download it.
    Concerns: The videos only serve to present information and contain no provision to test understanding of the concepts. The use of a flip chart and marker, while effective, is not very visually appealing. In addition, the sharp contrast between the black background and white flip chart may be harsh on the eyes. The sound quality of a few of the videos contains static noise. Finally, the latter videos are quite dark, and more so when enlarged to full screen. As a result, the instructor tends to sometimes blend into the black background. The full screen version tends to be a bit blurred as well.