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Peer Review

Educators Corner

by Forrest Glick


Overall Numeric Rating:

5 stars
Content Quality: 5 stars
Effectiveness: 5 stars
Ease of Use: 5 stars
Reviewed: Apr 22, 2010 by Business Editorial Board
Overview: The ‘Educator’s/Entrepreneurship Corner” is described as a Learning Object Repository from the Stanford Technology Ventures Program (STVP) STVP is hosted by the School of Engineering, specifically the Department of Management and Engineering at Stanford University. This is a free and open access Web site, features many video pod-casts and links to other academic materials that are pertinent to management, entrepreneurship, and technology. The uses and applications can be varied, but these materials can serve as supplementary curriculum pieces to augment relevant higher education courses in these fields.
Type of Material: This Repository contains several media types, but primarily video clips and video pod-casts. It also provides links to other areas from the School of Engineering of Stanford’s academic journals.
Recommended Uses: These pod-casts could be assigned by instructors and used to supplement curriculum in management and technology courses. Instructors may find it useful to add video pod-casts to readings and research assignments. The pod-casts could also be incorporated as part of a lecture in a traditional classroom or in an online course.
Technical Requirements: Browsers: IE, Mozilla tested fine to access the Repository.
Identify Major Learning Goals: On-line learning about entrepreneurship, creativity & innovation, leadership, and other management and business related topics with relevance to entrepreneurs.
Target Student Population: Undergraduates and graduate students in an entrepreneurship class, course on creativity and/or innovation, or a business strategy or management course with a unit on entrepreneurship. Many of the videos might be used in other types of management and organizational behavior courses for particular topics.
Prerequisite Knowledge or Skills: Prerequisite knowledge would not necessarily be required to benefit from viewing the videos but recommended use of these videos to achieve more effectiveness, would be to enfold into assignments. The only skill that may or may not be required may include knowledge on locating topic specific videos using the site’s search engine.

Evaluation and Observation

Content Quality

Rating: 5 stars
Strengths: The site combines videos, podcasts, case studies, as well as recommendations of books, conferences and educational programs that would be attractive to an aspiring entrepreneur in an easily navigated and visually attractive portal.
Concerns: The minimal concern I have is that it is directed toward a highly self-motivated audience of entrepreneurs and is not designed for student use specifically. Submitting single and specific video or video/audio pod-casts to specific discipline communities as they exist within Merlot portal may allow for more individuated evaluations and ultimately more consideration for usability. Frequently, submissions from other institutions, organizations, or individuals to the Merlot Web site, consist of just one audio or video podcast or to one multimedia access point, to one course, one training manual, etc. Therefore, given the extensive and often very cutting-edge material, presented by leading experts in the field, at Stanford’s “Entrepreneurs Corner”, these may receive more viewership through Merlot if they were submitted as individual pieces, as well. Because the quality of these presentations and the content discussion are superior, it would certainly be more usable to our members and faculty if they could have direct links within the “e-corner” site to the particular videos or pod-casts based upon denoted themes or titles. As may often be the case, faculty members are sometime encumbered by time and would not necessarily be able to peruse the entire collection housed through the “e-corner portal” to quickly locate specific themes that would be usable in their classrooms or within their curriculum.

Potential Effectiveness as a Teaching Tool

Rating: 5 stars
Strengths: Individual videos from this collection could definitely be rated for effectiveness and applicability to specific assignments. The effectiveness of these video clips and pod-casts for use by educators would be dependent upon how they are used by students or their instructors, in conjunction with related assignments or lectures.
Concerns: Individual videos from this collection should definitely be rated for effectiveness and applicability to specific assignments but as they are now presented, are unable to be evaluated individually. The effectiveness of these video clips and podcasts could be more specifically evaluated if they were submitted to Merlot as discussed in the Concerns area explained earlier in this review. This would allow for faculty members and other Merlot users to better appraise and recommend each item for usability within their specific learning modules and distinct courses. In summary, the concern here is to make the “e-corner materials” more easily accessible and therefore allow more exposure and dissemination to wider student/user groups.

Ease of Use for Both Students and Faculty

Rating: 5 stars
Strengths: Easy to navigate, engaging, and visually appealing. While not particularly interactive, the speakers in the videos are often very dynamic. Resources are grouped by topics in entrepreneurship education and the site Editors have identified their "picks" in each area. The site is searchable and accessible to guests. It is possible to register on the site for free and receive newsletters and notifications of updates. Registered users can build a "Favorites" list or personal collection for easy reference later. Permission is given to place videos in PowerPoint presentations, with instructions provided on how to do so. Sample course syllabi for entrepreneurship courses are provided with suggestions for textbooks, tradebooks, case studies, and videos. Guidance is also provided for those interested in building an entrepreneurship center at their own institution.
Concerns: None.

Other Issues and Comments: The mission of this Center’s Web site is stated as and certainly advances the goal: “dedicated to accelerating high-technology entrepreneurship research and education for engineers and scientists worldwide. STVP supports academic research on high-technology entrepreneurship and teaches a wide range of courses to science and engineering students on campus.”