This site is a collection of free publications on strategic marketing and marketing information systems, market research, online internet market surveys, customer relationship management (CRM), marketing methodology, buyer behaviour, and e-commerce, e-business & business collaboration. and
Type of Material:
collection
Recommended Uses:
The material can be used both in and out of the classroom to facilitate either individual or group work. The site could be applied effectively in both online and traditional courses via individual or group exercises, lecture or possibly homework assignments. There does not seem to be any interactive dimension to the site.
Technical Requirements:
Students will need a computer with a high speed Internet connection and web browser.
Identify Major Learning Goals:
Learning goals are not identified, however, the site can be used primarily as a resource site to support the practical application of data and information technology in marketing.
Target Student Population:
This material would be appropriate for undergraduate and/or graduate students. This site would be useful in general marketing, marketing strategy, research and data mining and knowledge management courses.
Prerequisite Knowledge or Skills:
Students should have completed an introductory course in marketing. Students must be familiar with web browsers and software that enables the viewing of a variety of resources.
Content Quality
Rating:
Strengths:
The resources provided at this website are versatile and can be used in a variety of courses (strategy, research, consumer behavior, data mining).
This site would be well suited to accompany study in an online course, as all resources are available online.
This site would also be an effective resource for project work in a marketing and data seminar that included a client project as the information has an applied orientation.
Concerns:
The site has a variety of brief articles relative to marketing strategy and information technology. Although there is a link for “texts” there appears to be only one text available from the site.
The topics are interesting and certainly relevant; most of the information provided, however, seems to be grounded in professional experience versus scholarship and academic research. Additionally, some of the language used is awkward; it appears that perhaps these articles may have been translated from another language.
This site is rather disorganized from an instructional perspective. No developed assignments, learning objectives, or specific applications are posted.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The resources provided via the site are versatile and can be applied to a number of different courses such as strategy, research, b2b marketing, and info technology courses
Concerns:
Educators could use this site to complement existing course material, however, they should be aware of the fact that this site does not contain ready-to-use exercises or questions. Instructors would need to prepare material and use this site to complement a text. Additionally, much of the material is quite outdated (most from 2004 and earlier).
This appears to be an advertising-supported site. There are multiple items posted that appear to be author's self-promotion items.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
As noted earlier, this site is well organized, and there are a variety of topics which could be adapted to different courses. Students could use the material in or outside of class to explore topics, and many of the resources certainly could facilitate team work as well.
The simplistic presentation of the material makes site navigation easy.
If so desired, specific assignments could be developed for one or more items posted on the site.
Concerns:
The site design can be confusing and somewhat difficult to navigate.
The site is very unsophisticated and most likely will not hold the interest of students. Some articles are lengthy, yet they are presented in a very primitive form on the website. The articles are not grounded in academic research.
Creative Commons:
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