This is a site developed by the Ad Council to share information about ad campaigns. The Ad Council's mission is to to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. Organized into three sections, this site presents six Historic Campaigns; Current Campaigns which includes television and radio spots with audio, video, scripts, and storyboards; and Online Ad Banners.
Type of Material:
The recommended use is outside reading material for any marketing or advertising based class.
A plug-in is required to view the videos.
Identify Major Learning Goals:
Learning goals are not explicitly identified. However, the Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years.
Target Student Population:
This would be a great site if information is sought about public service advertising (McGruff the crime dog, smokey the bear, crying indian, etc.). Millennial students (and younger) did not experience the power of these ads so this is a great way to show it to them.
Prerequisite Knowledge or Skills:
The content in this module is interesting and accurate. Detailed information and visuals are presented for public service ads in categories such as community, education, and health/safety. It is a large site and one can easily spend a long time exploring the resources and stories in there.
There are no assignments and activities so an instructor would have to develop something from scratch.
Potential Effectiveness as a Teaching Tool
This is an effective way to teach about the purpose and impact of advertising. Also, it allow students to see advertisement from a different prospective. Outstanding potential.
Ease of Use for Both Students and Faculty
The site is well-structured and fairly easy to navigate. There is also a newsfeed available. The website is easy to use. It will allow you to download the software needed to operate the videos.
Students should be advised to stay within the "Campaigns" tab for the most relevant information about ads.
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