Online, open courseware from MIT. Course was taught live in Fall 2010. Graduate level course that introduces that study of marketing. Content includes marketing concepts, finding market opportunities, and planning and implementing marketing strategies. Course utilizes case studies, lectures, and a group project to deliver learning materials. Course resources include a variety of articles and books from business and scholarly writers.
Type of Material:
Online course.
Recommended Uses:
Supplement material for marketing class. Could serve as a complete online course if access to all materials is available.
Technical Requirements:
Course features function properly in Explorer, Firefox, and Chrome; students will need Adobe Reader to access PDF files.
Identify Major Learning Goals:
Introduction to the study of marketing. Focuses on designing and implementing marketing strategies. The course is designed to be a graduate/MBA level course.
Target Student Population:
MBA students. Upper division business students.
Prerequisite Knowledge or Skills:
Familiarity with online courses
Content Quality
Rating:
Strengths:
Good use of multiple sources and information from marketing experts. Easy navigation on the site. The course is complete, well-designed, and with the assigned text and materials easy to use.
Concerns:
Many course features are no longer available. Many of the readings must be purchased. About half of the original lecture notes are available. Students with access to a college library database may be able to access case studies.
This is a static course, with no interactivity as it is posted.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Material could supplement an existing course. Lecture notes are useful if the textbooks are purchased. Good information about planning a marketing strategy.
Concerns:
Missing lecture notes. Not all material is available to students. Lecture notes are simple Powerpoint outlines, saved as PDF files. Cases listed will not be readily available to non-enrolled students.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Easy to use and navigate the site. Course is well laid out with links and simple menu system.
Concerns:
No interactive features or multimedia components. Original course included a group project but that feature is no longer available.
Other Issues and Comments:
Sources cited in this module provide a wealth of information about marketing concepts.
Creative Commons:
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