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Peer Review

How to Teach the Google Online Marketing Challenge

by Theresa Clarke


Overall Numeric Rating:

4.25 stars
Content Quality: 4.25 stars
Effectiveness: 4.25 stars
Ease of Use: 4 stars
Reviewed: Sep 13, 2013 by Business Editorial Board
Overview: This material provides resources for facilitating the teaching of courses that could possibly incorporate the Google Online Marketing Challenge. The Google Online Marketing Challenge invites groups of between three and six students to implement a social media strategy for an actual small/medium business or non-profit organization using Google AdWords and Google+.
Type of Material: Reference Material
Recommended Uses: This is a three-week campaign that can be linked to a marketing course. Using Google Online would be particularly helpful with any class where team collaboration is a must. Probably using Google Online to teach promotional strategy would be especially helpful.
Technical Requirements: Computer Access (and a decent router connnection).
Identify Major Learning Goals: To implement a search engine strategy for an actual business or non-profit organization. Learn how to use the various forms provided by Google to do the following: 1. Apply to the course 2. Team forms, including times to meet, etc. 3. Role in team 4. Paid Search Resources 5. Paid searches using Google AdWords 4. Client selection 5. Campaign performance Summary Form 6. Other miscellaneous resources
Target Student Population: Graduate or undergraduate course in marketing or search engine marketing
Prerequisite Knowledge or Skills: General knowledge of marketing and search engines. Computer knowledge. However, it is quite easy to catch on to how to use the various links and resources.

Evaluation and Observation

Content Quality

Rating: 4.25 stars
Strengths: When one examines all of the links available on the webpage, the total picture of the Google challenge is clear. Easy to use. Eliminates paperwork. Quality is up-to-date and students of all ages would be interested in usage.
Concerns: For someone not familiar with the Google challenge, it takes quite a bit of clicking to understand the total picture and to envision how it may be used in a course. (Sometimes if your wireless connection is weak, it's problematic to open some of the links. But that's a local issue.)

Potential Effectiveness as a Teaching Tool

Rating: 4.25 stars
Strengths: This webpage does require some context, but it does include a great deal of information and links. Potentially very effective in keeping up a myriad of details.
Concerns: The webpage was created for a particular course, and it must be contextualized.

Ease of Use for Both Students and Faculty

Rating: 4 stars
Strengths: The total amount of information on the site is good, though the visitor must find it. Easy to use.
Concerns: It is essentially a list of web links, and the visitor must try to create an overall understanding of the program and the use of it in any particular marketing course.

Other Issues and Comments: The link to Google's information page has not been updated recently. The last window for participating ended in June 2012. It is unclear if this program will continue in 2013 and beyond.