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Peer Review

Media, Education, and the Marketplace



Overall Numeric Rating:

4 stars
Content Quality: 4 stars
Effectiveness: 4 stars
Ease of Use: 4.5 stars
Reviewed: Jul 08, 2013 by Business Editorial Board
Overview: Media, Education, and the Marketplace is an online course offered through MIT Open Courseware. The course offers a seriers of lectures focusing on the influence of media on learning. The course addresses how emerging media forms have impacted learning in all fields and how educators and media designers will need to adjust to the trends. The course contains video lectures and readings. esentation promotes Internet opportunities and interactive media for educational and marketing projects. Instructor Professor Miyagawa leads a team of MIT professors and other professionals in presenting a full online course with case study. Point of view is that there needs to be an attitude shift in the development of the media both for education and in general.
Type of Material: Online open source courseware.
Recommended Uses: Supplementary material for use in education or instructional technology courses. Some applications for business students. Assignments and many readings are no longer available in the course. Course can be attended by individuals or video’s and materials can be used to inform classes in Internet Marketing, Education and Media.
Technical Requirements: Computer and internet access. Videos are embedded, but some readings require purchase at Must be capable of listening to online video presentation.
Identify Major Learning Goals: Students completing this course will examine how new media affect access to digital material. They will discover forms of media that enhance learning and will investigate models of digital learning that can be sustained in the future.
Target Student Population: Graduate level students in business, education, and instructional technology.
Prerequisite Knowledge or Skills: Some background in Internet technology, media and the development of educational or marketing projects.

Evaluation and Observation

Content Quality

Rating: 4 stars
Strengths: Stunning professionals presenting core information in support of a view of the development of media for education and marketing involving the Internet and computer technology
Concerns: Course and video lectures are over 10 years old. Most of the lectures are simply recordings of speakers talking directly to the camera. No visuals or graphics are presented in the lectures. Readings are mostly not available without purchase. Technology has surpassed much of the information in these discussions. The material developed and posted in 2011 is not up to date with the technology that is now available. Today’s technology was predicted by the course, and the overview is still immensely relevant. The case study is very appropriate and relevant.

Potential Effectiveness as a Teaching Tool

Rating: 4 stars
Strengths: Each video presentation contains critical concepts and considerations for the development of media for the future. The use of the case study is extremely effective, the ideas are not just presented they are illustrated. Many speakers provide good background information about media and pedagogical issues in instructional technology. It is interesting to hear about the questions that educators were struggling with in this area ten years ago.
Concerns: Outdated material and readings. Some of the links to online readings are no longer valid.

Ease of Use for Both Students and Faculty

Rating: 4.5 stars
Strengths: Simple menu and navigation through the course. Open courseware site is available to anyone.
Concerns: Some links to reading material no longer exist.

Other Issues and Comments: Material seems more fitting for an education class than a marketing class. Despite the fact that this course was prepared in 2011 it provides very important concepts for anyone with any media involvement.

Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States