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Guide to Managing Media and Public Relations in the Linux Community

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Overview:: Guide to promotion for organizations or individuals. Comprehensive overview of public relations including valuable resources and tips for the creation of a public relations campaign. It is a manuscript for employing “practical and cost-effective” Public Relations' vehicles for an organization. It traces through the vehicles used for an open-source software: Linux
Type of Material:: Open Textbook
Recommended Uses:: Supplement for a Principles of Marketing, Integrated Marketing, or Public Relations class
Technical Requirements:: Internet Browser – does not require any special software add on.
Identify Major Learning Goals:: To learn practical and cost-effective ways to raise the profile of an organization or promote new programs. products, services or ideas. How to effectively and efficiently employ public relations.
Target Student Population:: Undergraduate students
Prerequisite Knowledge or Skills:: No prior knowledge is needed.

Rating:
Strengths:: No prior knowledge is needed. Brevity (read entire manual in 30 minutes), but still comprehensive. Good comparison of Public Relations and Advertising. Starts with goal setting, but does not discuss measurable metrics. Focuses on segmentation and customization by segment or outlet and establishing relationships. Applies theory and application with examples of how certain editors want to be contacted. Great advice on trade shows: Contact attending media before trade show. Discusses option of using a news release distribution service. Clear presentation of concepts and information. Very well organized. Provides excellent resources.
Concerns:: Application is for an open-source software: Linux. PR examples are over 10 years old. No Youtube, Vine, Pinterest, or Facebook applications. Few examples of good PR used in the campaign for Linux. This material is for any person or organization interested in the promotion of an idea, product or service. However in the title is the word Linux. Linux refers to open source materials, Nothing in the presentation explains the reference to Linux or why this is part of the title. It can be assumed that the author wanted to promote Linux, but this is not clarified.

Rating:
Strengths:: Each Chapter builds upon core fundamentals and is organized in a step-by -step fashion that is easy to follow. Tremendous work including all that is necessary to consider in an overview of public relations, including critical definitions.
Concerns:: The connection to Linux is never clearly articulated and can be a bit confusing.

Rating:
Strengths:: This material lends itself to the teaching of a course or workshop, all the instructor has to provide is examples.
Concerns:: Remove reference to Linux or clarify the intention is of connecting the material to Linux.

Other Issues and Comments:: This material may be used to provide a complete syllabus for teaching public relations. The instructor can just add examples to illustrate each concept.
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