This YouTube video is a good supplemental resource for business students studying innovation,and the impact it can have on the consumer and producer market/economy. To enhance the subject, Harvard Business School professor Clay Christensen explains his theory of disruptive innovation using the example of technology. What disruptive innovation is and is not is explained with examples in the car industry.
Type of Material:
Video guest interview
• In class
• Lecture supplement
IE9 or higher, Chrome or Firefox browsers
Identify Major Learning Goals:
• The student will understand what is a disruptive Innovation.
• The student will be able to identify current and past disruptive innovations.
• The student will be able to identify the influences disruptive innovation on the consumer market like technology and automobiles.
Target Student Population:
• Mid to upper division levels (because of the implication of the importance of profit within organizations)
• Students studying business and/or economic courses which include themes of innovation, entrepreneurship, solutions-based management, and product development.
Prerequisite Knowledge or Skills:
Evaluation and Observation
• The video uses the example of technology that almost everyone is familiar.
• The subject is timely.
• The presenter provides thought-provoking questions that can be used for class discussion.
• The viewer hears first-hand from the author of the theory.
• Coming from a Harvard Business School professor, it has perceived credibility.
• Disruptive innovation may be a new subject for many entry-level learners, so more discussion may be required to discuss this theory.
Potential Effectiveness as a Teaching Tool
• Explanations are clear and precise.
• Because it primarily focuses only on disruptive innovation, a lot of prior knowledge is not required.
• This would be a great supplement for business students doing simulation projects that incorporate product design and sales/marketing to think about their product.
• This would be a great supplement for economic students understanding the different types of market structures: perfect competition, monopolistic competition, monopoly and oligopoly.
• Concern is viewing presentation is passive learning without student engagement.
• Concern is that no research information is supplied yet is referred to in the video lecture.
Ease of Use for Both Students and Faculty
• Because of its short length, it is not overwhelming to students when instructors need to require supplemental materials.
• It is self-contained and most students will be able to access it with ease due to their familiarity with YouTube.
• Main presenter speaks clearly and is pleasant to listen to with his calming presence.
• The presentation is accessed with one click of the mouse and will display on any mobile devise and any browser.
• The presentation does not have instructions on use, just launched to a YouTube video
• The video interview is more to define disruptive innovation rather than require the viewer to critically think on or apply the topic.
• No transcript supplied for ADA requirements
Other Issues and Comments:
• An interesting interview talk on the value of disruptive innovation theory as a lens to view the future and apply to business