Peer Review

Product Positioning

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Overview:: This a narrated Powerpoint presentation that explains product positioning, and includes differences between position and positioning, perceptual maps, approaches to positioning, mistakes and successes, and re-positioning. Product Positioning is defined, explained and illustrated, including product differentiation, cost factors, customer drivers, and analytical tools.
Type of Material:: Power Point Presentation with audio
Recommended Uses:: Use in classroom as a lecture or homework assignment.
Technical Requirements:: Adobe Flash Player, which can be downloaded without cost.
Identify Major Learning Goals:: To define positioning, and explain the aspects of developing a product market position; concepts for determining strengths and weaknesses of a product to market strategy are presented.
Target Student Population:: Undergraduate basic marketing
Prerequisite Knowledge or Skills:: Certain concepts must either be understood or explained in depth to really understand the presentation. Examples include perceptual map, product marketing share, SWOT analysis, and Porters Five Forces

Rating:
Strengths:: Each slide builds understanding of the concept of product positioning and repositioning. The length of the presentation is terrific for a class lecture.
Concerns:: Used as a lecture this is terrific, for self-guided learning there should be slide notes covering important embedded concepts. I tried to get the audio narration to play on three different machines, and three different browsers. I could next hear the audio.

Rating:
Strengths:: The discussion on development of a perceptual map is good, and the graphic image to support it is quite nice. The topics covered are appropriate and inclusive for product positioning. Each slide is a progression from the previous slide. Each slide presents concepts, definitions, or examples, and is organized with great expertise.
Concerns:: Important concepts embedded in the presentation are not explained like a SWOT analysis, or Porters Five Forces. In addition, assessment tools, references, or assignments might be suggested. The audio issues may botherf students; it does detract from the overall presentation.

Rating:
Strengths:: This is a presentation with only one diagram, the text is clearly presented and each slide contains enough text, but not too much.
Concerns:: The one visual diagram is needs a legend or an explanation of how the X marks are placed on the diagram.

Other Issues and Comments:: This Power Point presentation contains appropriate considerations for more than business majors. It is a good presentation for general understanding of marketing approaches.
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