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Course ePortfolio

Introduction to Business

This collection contains the Affordable Learning Solution for the Southern University System (AL$4SUS) list of peer-reviewed textbooks for Introduction to Business (common course-id BUS 110), a top 50 college course identified for inclusion  in the Southern University Online Library for Education (SUOLforEd).  

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General Course Description: BUS 110

A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society.  Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.

Minimum units: 3.0

Comment: Important preparation for the major


Prerequisites: None

Corequisites: None

Advisories/recommendations: None

Pedagogical Approach


Learning Outcomes

At the conclusion of this course, the student should be able to:

  • Cite the various ways the U.S. government affects, restricts, and protects business.
  • Compare and contrast the advantages/disadvantages in each form of business ownership.
  • Define business ethics and explain the role of social responsibility in an organization.
  • Compare and contrast the primary economic systems.
  • Identify how business operates in an international/global environment including legal, social, cultural, and interdependence and integrated financial markets.
  • Define and describe the key management functions of planning organizing, leading, and controlling.
  • Identify current production & operations processes. Address sustainability.
  • Identify key human resource management functions and laws.
  • Identify the marketing mix and key tools, terms and strategies related to each element.
  • Describe and identify how technology impacts all the primary functions of business.
  • Evaluate the basic components of financial statements and ratio analysis.
  • Explain the importance of finance to the operations of business; the various types of financing; and the process of internal and external financing and controls.
  • Identify securities markets including investment options, mechanisms of investing, and how to conduct basic analysis of business financial information.
  • Identify and describe the basics of business law including contracts, torts, intellectual property, and the American legal system.
  • Summarize the components of risk management and basic insurance concepts.


  • Objective exams
  • Informal essay/short composition
  • Writing assignments that include:

               - short-answer exam questions

               - written plans

               - analysis of case studies.

Other Information


Course Resources

  • Exploring Business
    Exploring Business (Open (Access) Textbook)
    Each chapter of the Collins Exploring Business v 2.0 free text features learning objectives at the beginning and key... More
  • Business Fundamentals
    Business Fundamentals (Open (Access) Textbook)
    The McCubbrey Business Fundamentals text is designed to introduce students, particularly those in developing economies,... More
  • BUS 101: Introduction to Business
    Although this is designed as an online course, it can also be easily used as an online textbook. Have you ever wondered... More
  • Boundless Business
    Boundless Business (Open (Access) Textbook)
    The Boundless Business textbook is a college-level, introductory textbook that provides an overview of the fascinating... More