Introduction to Business
This collection contains the Affordable Learning Solution for the Southern University System (AL$4SUS) list of peer-reviewed textbooks for Introduction to Business (common course-id BUS 110), a top 50 college course identified for inclusion in the Southern University Online Library for Education (SUOLforEd).
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General Course Description: BUS 110
A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.
Minimum units: 3.0
Comment: Important preparation for the major
Pedagogical Approach & Learning Outcomes
At the conclusion of this course, the student should be able to:
- Cite the various ways the U.S. government affects, restricts, and protects business.
- Compare and contrast the advantages/disadvantages in each form of business ownership.
- Define business ethics and explain the role of social responsibility in an organization.
- Compare and contrast the primary economic systems.
- Identify how business operates in an international/global environment including legal, social, cultural, and interdependence and integrated financial markets.
- Define and describe the key management functions of planning organizing, leading, and controlling.
- Identify current production & operations processes. Address sustainability.
- Identify key human resource management functions and laws.
- Identify the marketing mix and key tools, terms and strategies related to each element.
- Describe and identify how technology impacts all the primary functions of business.
- Evaluate the basic components of financial statements and ratio analysis.
- Explain the importance of finance to the operations of business; the various types of financing; and the process of internal and external financing and controls.
- Identify securities markets including investment options, mechanisms of investing, and how to conduct basic analysis of business financial information.
- Identify and describe the basics of business law including contracts, torts, intellectual property, and the American legal system.
- Summarize the components of risk management and basic insurance concepts.
Assessment & Other Information
- Objective exams
- Informal essay/short composition
- Writing assignments that include:
- short-answer exam questions
- written plans
- analysis of case studies.
Exploring Business (Open (Access) Textbook)Each chapter of the Collins Exploring Business v 2.0 free text features learning objectives at the beginning and key... More
Business Fundamentals (Open (Access) Textbook)The McCubbrey Business Fundamentals text is designed to introduce students, particularly those in developing economies,... More
BUS 101: Introduction to Business (Online Course)Although this is designed as an online course, it can also be easily used as an online textbook. Have you ever wondered... More
Boundless Business (Open (Access) Textbook)The Boundless Business textbook is a college-level, introductory textbook that provides an overview of the fascinating... More