Select to expand
Select to collapse

Course ePortfolio

Intro to Mass Media Research

This course will teach students the various methods of inquiry applicable to the field of mass communications. The course will engage students in the research process, from topic selection through presentation of findings. Students taking this course will be exposed to case studies and actual data collection, using various designs including surveys, content analysis and experimental. 


The instructor reserves the right to limit access to this course. (1) A student who has not successfully passed MCMM 2113 with a grade of C or better cannot take this class unless the instructor grants the student permission to take the course. Such permission may be considered in an instance where a student is in his or her final semester at the university and needs the two courses, in order to satisfy graduation requirements. (2) In instances where there are red flags (i.e. the student has failed several courses in the major and/or his or her GPA is below 2.0) that indicate a student may struggle to master the learning outcomes for the course, the instructor may require the student to take tutorials or another support class, in order to help the student improve his or her writing and critical thinking skills. 

Pedagogical Approach

1. Students will be familiar with the common research methods in mass media.

2. Students will demonstrate an understanding of ethical issues surrounding human research.

3. Students will master fundamental skills in writing and presenting mass media research.

4. Students will exhibit the ACEJMC standards of professionalism. 

Learning Outcomes

By the end of the course, students will be able to...

1. Demonstrate a working knowledge of common research methods in mass communication and the ability to use critical thinking skills to assess the strengths and weaknesses and assumptions of those common research methods used to conduct research.

2. Identify and propose reasonable solutions to ethical dilemmas related to human research in mass communication.

3. Produce and present a "publishable" or graduate school entrance paper.

4. Illustrate the professionalism expected in the discipline, which involves active engagement in the learning process. 


Grading Scale 

100-90 = A

89-80 =B

79-70 = C

69-60 = D

Below 60 = F 

Other Information


Course Resources