Introduction to Business
This collection contains the California Open Educational Resources Council (CA OER) list of peer-reviewed textbooks for Introduction to Business (common course-id BUS 110), a top 50 college course identified for inclusion in the California Open Online Library for Education (COOLforEd).
General Course Description: BUS 110
A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization’s policy and practices within the U.S. and a global society. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business’ ability to achieve its organizational goals.
Minimum units: 3.0
Comment: Important preparation for the major
At the conclusion of this course, the student should be able to:
- Cite the various ways the U.S. government affects, restricts, and protects business.
- Compare and contrast the advantages/disadvantages in each form of business ownership.
- Define business ethics and explain the role of social responsibility in an organization.
- Compare and contrast the primary economic systems.
- Identify how business operates in an international/global environment including legal, social, cultural, and interdependence and integrated financial markets.
- Define and describe the key management functions of planning organizing, leading, and controlling.
- Identify current production & operations processes. Address sustainability.
- Identify key human resource management functions and laws.
- Identify the marketing mix and key tools, terms and strategies related to each element.
- Describe and identify how technology impacts all the primary functions of business.
- Evaluate the basic components of financial statements and ratio analysis.
- Explain the importance of finance to the operations of business; the various types of financing; and the process of internal and external financing and controls.
- Identify securities markets including investment options, mechanisms of investing, and how to conduct basic analysis of business financial information.
- Identify and describe the basics of business law including contracts, torts, intellectual property, and the American legal system.
- Summarize the components of risk management and basic insurance concepts.
- Objective exams
- Informal essay/short composition
- Writing assignments that include:
- short-answer exam questions
- written plans
- analysis of case studies.