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"Buzz or Zap? - Consumer psychology for the 21st century" icon

Buzz or Zap? - Consumer psychology for the 21st century

This is a free textbook offered by BookBoon.

'If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board, most fail. Most of these failures are not due to lack of effort on the part of the marketers, but due to lack of insight into the minds of the consumers. It’s not about working harder, but...

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