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"Exploring Business, v 2.1" icon

Exploring Business, v 2.1

This updated version has a fee for use. A free copy of the book without updates is available: https://www.merlot.org/merlot/viewMaterial.htm?id=432515   In writing Exploring Business, v. 2.1, Karen Collins had simple yet clear aims: Introduce students to business in an exciting way Provide faculty with a fully developed teaching package to enable that goal This textbook is suitable for Introduction to Business for 2 and 4 year institutions. PEDAGOGICAL FEATURES: INTEGRATED NIKE CASE STUDY: A Nike case study is available for instructors who wish to introduce students to business using an exciting and integrated case, which is updated each semester. Students learn about Nike through individual case notes, real-world examples, and award-winning videos featuring company executives. In addition,... Show More
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