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Search > Member Results > Siva Balasubramanian


Siva Balasubramanian has no picture

Siva Balasubramanian

MERLOT Contributor
Henry J. Rehn Professor of Marketing
College of Business Administration Southern Illinois University
Member Type: Faculty
Last Login: May 22, 2004
Member Since: Oct 31, 2000



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Skills & Interests

  • Business/Marketing/Consumer Behavior (Expert)
    Several years of experience as a marketing executive at a multinational corporation, and as a professor of marketing. Consulted for major corporations; conducted advanced research on topics related to advertising and promotion management, new product diffusion, new product development process, product placements in movies, and consumers' activities related to information search.
  • Science and Technology/Information Technology/IT Infrastructure/E-commerce (Expert)
    As a member of the MERLOT Editorial Board for the Information Technology Discpline, I have contributed reviews of several web resources that are related to this discipline (see<br/><br/>Have taught advanced graduate seminars about E-Commerce, aimed at both practioner executives and MBA students.