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Member Profile

Siva Balasubramanian

Siva Balasubramanian

Title:
Henry J. Rehn Professor of Marketing
Primary Discipline:
Science and Technology  / Information Technology  / IT Infrastructure  / E-commerce
Member Type:
Faculty
Last Login:
May 22, 2004
Member Since:
October 31, 2000

Contributions

  • Submitted Materials (3) submitted materials
  • Authored Materials
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Content Builder Materials

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Members from Siva’s institution
California State University System
Materials from Siva’s discipline
sociology community
Science and Technology / ... / E-commerce
Members in Siva’s discipline
agriculture community
Science and Technology / ... / E-commerce

Skills & Interests

  • Business / Marketing / Consumer Behavior (Expert)
    Several years of experience as a marketing executive at a multinational corporation, and as a professor of marketing. Consulted for major corporations; conducted advanced research on topics related to advertising and promotion management, new product diffusion, new product development process, product placements in movies, and consumers' activities related to information search.
  • Science and Technology / Information Technology / IT Infrastructure / E-commerce (Expert)
    As a member of the MERLOT Editorial Board for the Information Technology Discpline, I have contributed reviews of several web resources that are related to this discipline (see http://www.merlot.org/home/Sites.po).<br/><br/>Have taught advanced graduate seminars about E-Commerce, aimed at both practioner executives and MBA students.