The Principle of Marketing class is normally required by all business majors as part of the business core. The materials in this collection all come from one source, Louise Ripley of York University. The support materials were designed to support the Kotler Introduction to Marketing course and thus contain very interactive materials for the basic marketing class. Course: Principles of Marketing, Introduction to Marketing.
Select to open Course eportfolio pedagogical approach and outcomes
Pedagogical Approach & Learning Outcomes
In a Principles of Marketing class a student will 1) understand the role of marketing within society and within an
economic system; 2) learn the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business; 3)consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions; 4) learn key marketing principles and terminology; and 5)appreciate how a marketing perspective is important in one's own
personal and professional development.
Select to open Course eportfolio assessment methodology and other information
Assessment & Other Info
Various - primarily testing