This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many...
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This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many aspects of the functional disciplines of business: human resource management, operations, production management, accounting, marketing, etc. It also includes hypertext links to different departments in the ACTUAL FACTORY! The site is Illustrated with real photos, bios of various managers, and data. This is a real find!
Material Type:
Case Study
Author:
University of Bristol
Date Added:
Jul 08, 2000
Date Modified:
Sep 21, 2016
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All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type:
Open Textbook
Author:
Rob Stokes
Date Added:
Aug 24, 2008
Date Modified:
Aug 25, 2016
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Select this link to open drop down to add material eMarketing: The Essential Guide to Online Marketing to your Bookmark Collection or Course ePortfolio
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 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning...
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 This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include: Planning is Modular- Mix and Match Business Planning Tips- Form Follows Function Planning is Management Strategy is the Heart of the Plan Business Plan Flesh and Bones Sales Forecast, Part 1: Structure Sales Forecast, Part 2: Logic Sales Forecast, Part 3: Back to the Spreadsheet Dress and Grow Your Business Plan The Formal Business Plan Document, Part 1 The Formal Business Plan Document, Part 2 The Formal Business Plan Document, Part 3 Content is subject to change.Â
Material Type:
Tutorial
Author:
Tim Berry
Date Added:
Nov 20, 2009
Date Modified:
Aug 12, 2016
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Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated...
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Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.
Material Type:
Open Textbook
Author:
John Burnett
Date Added:
Dec 19, 2008
Date Modified:
Aug 10, 2016
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Select this link to open drop down to add material Core Concepts of Marketing to your Bookmark Collection or Course ePortfolio
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Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of...
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Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of online marketing. An interactive information graphic shows the different areas of Marketing and their applications in a digital world.A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments of the author complements the technical note and gives a personalised point of view.
Material Type:
Reference Material
Author:
Manuel A. Alonso
Date Added:
Feb 09, 2009
Date Modified:
Jul 30, 2011
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This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years...
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This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years old, but they could be used as a source for classroom discussion.
Material Type:
Collection
Author:
R.G. Chapman
Date Added:
Sep 13, 2002
Date Modified:
Jan 26, 2009
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This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a...
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This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a PowerPoint presentation. It contains useful information for professors to refresh their knowledge, use examples in class, or assign to students.
Material Type:
Presentation
Author:
Malcolm McDonald
Date Added:
Jul 24, 2004
Date Modified:
Jul 23, 2016
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Select this link to open drop down to add material Key Elements of "World Class" Marketing to your Bookmark Collection or Course ePortfolio
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The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of...
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The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of names for business, creative writing, projects, etc. with the simple click of button. He has created three name generator catorgies to choose from: Business Names; Nicknames, and Fantasy Names.
Material Type:
Development Tool
Author:
Niels Gamborg
Date Added:
Apr 19, 2014
Date Modified:
Feb 24, 2015
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This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management...
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This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management programs. The material contains useful information for professors to refresh their knowledge, use examples in class, or assign to students.
Material Type:
Presentation
Author:
Marcus Clark
Date Added:
Jul 24, 2004
Date Modified:
Jul 16, 2009
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This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that...
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This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that are used here could be useful in demonstrating the supplier evaluation process tp students.
Material Type:
Presentation
Author:
The Marketing Process Company
Date Added:
Jul 24, 2004
Date Modified:
Jan 13, 2009
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