MERLOT Materials

This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

  This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

Information about channels of distribution for an introductory marketing course.

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more

Current Industrial Reports provides monthly, quarterly, and annual measures of industrial activity. The surveys measure... see more

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques... see more

In this interactive case study, the student takes on the role of marketing director of Paradores during a time of... see more

Tubetorial is a web media site offerring free how-to step-by-step videos for web development designed for busy people.... see more

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola... see more

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several... see more

Lesson on keyword reserch for website internet marketing. What is keyword research? How is it conducted? and why is it... see more

How can you take advantage of social media? How can beginners build a proper social media presence fast? Read and follow... see more

Scoop It! is used to discover, curate and publish great content. This content curator will help you develop a presence... see more

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more

This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring... see more

'Pages Manager helps admins connect with their audience and keep up with activity on multiple Pages, all in one place. •... see more

A free Internet marketing article directory. We either read or write what we publish there. A valuable way to understand... see more

'With just a few taps, you can manage your lists, add new subscribers, send campaigns, and view your reports. Create a... see more

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship... see more