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Nowadays, Coca-Cola could be found in every corner of the world. No matter you are in the most bustling city or a remote village, there must be a Coca-Cola vending machine near by your house. In 1998, the brand value of Coca-Cola reached 83.845 billion US dollars, ranking first in the world for three consecutive years. This paper reports a longitudinal study on the factors of successful Coca-Cola Marketing Strategy. Because the development of Coca-Cola company lasts for a hundred years, the study collects some data from Internet, then does the analysis and draws the conclusion. After reading this article, it will be easier for you to measure how Coca-Cola operates successfully from three indicators: advertising, product innovation and brand culture.

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