Year 1 Review/Year 2 Marketing Plan Presentation
(1) Reflect about their year 1 (quarter 1 through 4) BRANDS(TM) results.
(2) Propose a year 2 plan.
Each team presents its plan "confidentially" -- one on one with the course instructor, apart from other teams in their industry.
(2) Development of pro formas for operating and divisional statements.
Students must also struggle with the task of communicating significant detailin a mere 20 to 30 minute timeframe.