BRANDS: A Marketing Game
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Thomas Kanick (Faculty)
course and recommend it without reservation. It is simply the most accurate
simulation of the marketing world I have ever seen.
running the sim is time consuming.
Katrina Zalatan (Faculty)
course in our undergraduate management program. BRANDS? is an exciting
simulation that engages students in a surprisingly "real world" experience. It
is also robust enough to be used in multiple sections, year after year.
Instructors can vary many simulation variables to make each administration a
unique challenge. Dr. Chapman also provides excellent support including student
and instructor web sites. He is also available via e-mail and phone, and we
have been delighted with his quick and friendly responses.
laser printer to print student and instructor reports.