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BRANDS: A Marketing Game
BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand Managers within a global firm that markets fictitious "vaporware" products. The instructor administrates BRANDS? industries (2 to 9 firms per) using free software that runs on MS-DOS IBM compatible personal computers. Instructors can run multiple industries at the same time. Each firm can market up to two fictitious products...
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Comments

Katrina Zalatan (Faculty)
course in our undergraduate management program. BRANDS? is an exciting
simulation that engages students in a surprisingly "real world" experience. It
is also robust enough to be used in multiple sections, year after year.
Instructors can vary many simulation variables to make each administration a
unique challenge. Dr. Chapman also provides excellent support including student
and instructor web sites. He is also available via e-mail and phone, and we
have been delighted with his quick and friendly responses.
Technical Remarks:
laser printer to print student and instructor reports.
Thomas Kanick (Faculty)
course and recommend it without reservation. It is simply the most accurate
simulation of the marketing world I have ever seen.
Technical Remarks:
running the sim is time consuming.