Bookmark Collection


IBS Collection


Collection Content

  • (Collection)
    Management Cases
  • Marketing Research Unit for Introductory Marketing
    Marketing Research for HE.
  • Great Ideas for Teaching Marketing
    A collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. The... More
  • Essentials of Marketing Research
    Essentials of Marketing Research (Open (Access) Textbook)
    "This free textbook introduces the reader to the principles and tools of marketing research, from designing either an... More
  • Survey Design
    Survey Design (Reference Material)
    a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover many... More
  • Questionnaire Design and Surveys Sampling
    contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.
  • Rice Virtual Lab in Statistics
    Rice Virtual Lab in Statistics (Open (Access) Textbook)
    Online statistics open textbook and additional resources to assist students in understanding of statistics. Topics... More
  • Practice Classifying Statistics Problems
    students can practice classifying statistics problems. They first click to check the statistical methods that they want... More
  • The STAT-ATTIC Website: A Database of Statistics Applets for Introductory Courses
    a searchable database of approximately 600 applets for teaching introductory statistics topics, including graphical... More
  • Statistics Testbook
    Statistics Testbook (Open (Access) Textbook)
    online statistics textbook suitable for graduate level research classes in CSD. The information is easy to access and... More
  • Econometrics
    Econometrics (Open (Access) Textbook)
    "This free textbook offers a simple survey over the most basic concepts that are studied within introductory courses in... More
  • Open Learning Initiatve Carnegie Mellon
    A collection of "cognitively informed," openly available and free online courses and course materials that enact... More
  • Organizational Behavior
    Organizational Behavior (Open (Access) Textbook)
    Talya Bauer and Berrin Erdogan, bring you an award-winning Organizational Behavior textbook that bridges the gap between... More