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MERLOT II

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Great Ideas for Teaching Marketing

        

Great Ideas for Teaching Marketing

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This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. The ideas are categorized by sub-topic within Marketing (Consumer Behavior, Marketing Research, Advertising, etc.) and include a special "Teaching Tips" section.
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Material Type: Collection
Date Added to MERLOT: August 31, 2001
Date Modified in MERLOT: August 03, 2016
Author:
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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Avatar for Allison Selby
5 years ago

Allison Selby (Faculty)

This is a great range of topics, but many of the resources have become dated or are unavailable through broken links. With an update, this could become a valuable resource again.


Avatar for Kathleen Gruben
21 weeks ago

Kathleen Gruben (Faculty)

It has some great ideas.  I was looking specifically for an exercise for product lifecycle.  The assignment was good, but only 2 of the links were operational.  I was able to adapt without th elinks, but I would have been happier if they had all been active.

Used in course

Avatar for Fernando Videla
3 years ago

Fernando Videla (Administrativo de Educación)

Material bueno y bien estructurado, pero es importante que sea aplicado a alumnos con conocimientos previos de administración.

Technical Remarks:

Material bastante técnico, con ideas innovadoras y de aplicación cotidiana. 

Time spent reviewing site: Dos horas como mínimo.

Avatar for Michele Fritz
12 years ago

Michele Fritz (Faculty)

The publisher also provides these bound as softcover books to instructors who adopt their Marketing textbooks. I have used several editions to develop major projects and useful class exercises for my Principles of Marketing class.



These are very helpful because they are proven methods for teaching different aspects of Marketing. So if you cannot think of a way to explain brand equity, for instance, you can look up how someone else does it successfully.



This is a very valuable resource to brighten up any Marketing course--whether lecture or online.

Technical Remarks:

Very easy to use.
Used in course