Research article for human resources professionals, leadership training facilitators, instructional designers, and employee engagement culture coaches. The discussion emphasizes the differences between "in" and "on" coaching ROI, and the nuances worth considering in thinking about CROI (coaching return on investment).
Type of Material:
This article is best used in conjunction with other coaching and leadership materials (for instance, resources from the Americal Association for Public Development.
It's useful to look at Elaine Biech's books and articles, including her talent development action guide, to gain more background and application in coaching.
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Identify Major Learning Goals:
To provide guidance in coaching which could change the way in which we conceive of, and manage, human resources.
Learn about different types of coaching
Define evidence-based coaching
State the case for evaluating and increasing professional coaching for c-suite and managers "in the trenches"
Clarifying the return on investment on coaching
Explain the difference between developmental advance and behavioral change
Target Student Population:
Graduate School, Professional, HR professionals, trainers, novice and advance coaches, business analysts, instructional designers working in developing leadership and coaching courses.
Prerequisite Knowledge or Skills:
Some background in coaching vs. managing, is helpful.
Background in structuring professional development is helpful.
Basic business knowledge
It's a thought provoking introduction into understanding coaching, the nuances of return on investment in coaching and professional development (growth).
There's a useful discussion to distinguish "on" and "in" coaching research.
The author discusses 7 hypotheses on coaching and development; these are still applicable 15 years later.
Anyone in leadership, coaching, HR, and related professions will find this article useful, however, it should not be used on its own. I recommend looking at more up to date resources, as well, to gain a better understanding of coaching ROI.
Potential Effectiveness as a Teaching Tool
Useful as a case study tool
Very helpful in learning more about CROI and ROI in general (overview)
Hypotheses discussion and clarification between "on" and "in" coaching ROI evaluations
Clear recommendations of striving to define outcomes, objectives, and assessment development
This article should be used in conjunction with other resources on coaching.
Ease of Use for Both Students and Faculty
The site has a clear and consistent layout and is easy to navigate.
This site is not accessible for everyone. The font is very small and the font color is light making it difficult to read.
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