Material Detail: “Evidence-Based Coaching: A New Direction For Increasing Coaching ROI”
Evidence-Based Coaching: A New Direction For Increasing Coaching ROI
[Taken from the paper’s Abstract]: Coaching services increasingly determine the performance not only of C-level personnel, but also middle management. However, to this date, the return on investment in coaching programs has not been determined, due to a lack of outcome research transcending anecdotal ´evidence.´ In this paper, the author discusses a new direction of coaching which could change the way in which we conceive of, and manage, human resources. He indicates the re-orientation that is required to enhance the effectiveness and legitimacy of executive coaching. In particular, he distinguishes general ROI from Coaching ROI (CROI), and define their relationship.
Keywords: coaching, ROI, return on investment, corporate coaching, middle management.
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