This assignment explores what a salesperson needs to know and have in order to be prepared to begin selling to prospects. Students will consider what salespeople need to know and have before, during and after the sale and how the role of the salesperson fits into the overall marketing function. This assignment is suited for lower division undergraduate business and/or marketing students.
Type of Material:
Assignment
Recommended Uses:
Activity In-Class
Assign as homework
Technical Requirements:
Mozilla Firefox 87.0, Chrome, Edge
Identify Major Learning Goals:
Identify what things are needed to become a successful salesperson
Discuss the role of a salesperson in the marketing function
Identify what it means to act/think like a salesperson
Target Student Population:
College Lower Division in Marketing and/or Business Administration
Prerequisite Knowledge or Skills:
Basic marketing and/or business administration subject matter content
Content Quality
Rating:
Strengths:
Content is clear and concise
Material is relevant to the discipline of marketing
Assignment is straightforward yet very flexible
Could be adapted easily to a course
Concerns:
Author does not provide research to support the assignment
Assignment does not contain an adequate amount of material for students
Author does not suggest reading materials and/or videos to assist with assignment questions
Author shares no instructions for the instructor
Could use References/Resources
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Assignment provides students the opportunity to create a plan to become a successful salesperson and demonstrate their knowledge of certain business concepts
Instructors can easily integrate this assignment into a curriculum and modify based on the knowledge level of the students
Student learning outcomes can be measured (if created by instructor) based on the questions provided in assignment
Could be used for very inexperienced students
Concerns:
There are no learning objectives provided with the assignment.
There is no prerequisite knowledge identified for the assignment.
There are minimal learning materials provided in the assignment
Could use a bit more detail about the concepts that are being reinforced/practiced
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Learning material is easy to use
Learning material is easy to access
Learning material and site appear to meet accessibility requirements
Concerns:
There is minimal engagement for students with this assignment. Assignment could be completed in groups to encourage more engagement.
Learning materials are not appealing. There are no pictures, charts, tables, graphs, videos, etc to support the learning materials. Learning materials are entirely black text on a white background.
The learning materials are not interactive. The only thing for students to do is read the text and answer the questions.
The overall design of the activity is very simple and bland.
Other Issues and Comments:
The overall concept for this material is a great idea. It might be helpful to consider adding some additional information and research for the students to read or view prior to answering the questions.
Creative Commons:
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