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The Teacher Effectiveness for Language Learning (TELL) Project, an initiative of AdvanceLearning, is a collection of products and processes that can be used to enhance the effectiveness of world language teachers. TELL, which emanates from an understanding that student achievement is influenced more by an effective teacher than any other factor, attempts to synthesize work from the general education arena regarding those things that effective teachers do and make that information specific to the work of language teachers. The heart of the TELL Project is the Teacher Effectiveness for Language Learning Framework, which is supported by a variety of tools and resources.