Advertising Campaigns: Start to Finish (Launch! Advertising and Promotion in Real Time)
From the book, "Advertising can be fun. A great ad can bring tears to your eyes. Another piece can be obnoxious. Ads influence our desires and beliefs about the world in profound ways (for better or worse).
Advertising is definitely a lot harder to do than you’d think. But most of all, advertising is REAL. It happens in real time by real people who want to reach other real people. Really!...Show More