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Creative Problem Solving

Creative Problem Solving

This book debunks the perceived mysteries and complexities of creativity and problem solving. Most people challenged to describe how they do their day job, be it pilot, doctor, accountant etc. can do this as they know how they do what they do. Ask the same people to describe how they ‘do’ creativity and the response will rarely be as clear, often a series of vague words using phrases like ‘out of the box, brainstorming, stage gates etc.’. People...

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