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Strategic Communications in the Digital Age

Strategic Communications in the Digital Age

This is a free book offered by BookBoon. Is it possible to fully avoid the Internet these days? Is it possible to hide ourselves, our privacy and our lives from digital communications? As moms already post photos of their babies in an ultrasound embryo stage, we are online even before we are born. Not to mention all global informational systems, from banking records to health insurance, civic activity and social media platforms that are getting more and more interconnected. There is no way NOT to leave a footprint in the digital world. So, if we can’t avoid it, should we ignore it? On the contrary: The digital arena offers opportunities for personal and corporate development our predecessors could only envisage in their dreams. The solution is to embrace today’s digital world strategically:... Show More
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