Material Detail
Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing
This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as effective foundation for holistic marketing, writing effective online copy, successful email marketing campaigns, online advertising, search engine optimisation, social media, measurability and performance indicators, mobile marketing, and developing a holistic plan for success....
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- July 11, 2016
- Date Modified in MERLOT:
- January 30, 2019
- Authors:
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Alex Trengove Jones
Anna Malczyk
Justin Beneke - Submitter:
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Barbra Bied Sperling
- Primary Audience:
- College General Ed, College Lower Division, College Upper Division
- Technical Format:
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- No
- Accessibility Information Available:
- No
- Creative Commons:
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This work is licensed under a Attribution-NonCommercial 3.0 United States
