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Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing

Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as effective foundation for holistic marketing, writing effective online copy, successful email marketing campaigns, online advertising, search engine optimisation, social media, measurability and performance indicators, mobile marketing, and developing a holistic plan for success.
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