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Fundamentals of Business

Fundamentals of Business

Fundamentals of Business (2016) is an openly licensed (CC BY NC SA 3.0) textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business. TABLE OF CONTENTS Preface: Teamwork in Business Chapter 1: The Foundations of Business Chapter 2: Economics and Business Chapter 3: Ethics and Social Responsibility Chapter 4: Business in a Global Environment Chapter 5: Forms of Business Ownership Chapter 6: Entrepreneurship: Starting a Business Chapter 7: Management and Leadership Chapter 8: Structuring Organizations Chapter 9: Operations Management Chapter 10: Motivating Employees Chapter 11: Managing Human Resources Chapter 12: Union/Management Issues Chapter 13: Marketing: Providing Value to Customers Chapter 14: Pricing... Show More


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